Performance Tracking offers the Digital Analytics Program as a means for our webhosting customers to analyze statistics for their respective website(s)

The Digital Analytics Program (DAP) offers a web analytics tool, training, and support to federal agencies. The program is a shared service provided by the Technology Transformation Services (TTS) at the U.S. General Services Administration (GSA).

Provides federal agencies with:

  • Free web analytics tools for public-facing federal websites that are comprehensive and easy-to-use
  • Scalable infrastructure for measuring a broad range of .gov sites (large and small)
  • Training on analytics tools and reporting

DAP is required: On November 8, 2016, the Office of Management and Budget (OMB) released a memorandum on Policies for Federal Agency Public Websites and Digital Services (PDF, 1.2 MB, 18 pages), which requires executive branch federal agencies to implement the DAP JavaScript code on all public facing federal websites.