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Announcements regarding changes to the public facing official DOD websites hosted by the Defense Media Activity including Cyber-Security Awareness. This is owned and operated by the Web Enterprise Business ( line of business in DMA.

Announcement | Feb. 13, 2023

Get a DAP Account for AFPIMS Metrics

By Charlotte Ann "Charlie" Hu Defense Media Activity, Web Enterprise Business (

Follow this Quick Reference Guide (cheat sheet) to set up a Digital Analytics Program (DAP) account for the Defense Media Activity (DMA) hosted official DOD public facing website you manage:

Once you have associated your government email through DAP - you no longer go to DAP, you can go directly into Google Analytics

·                     DAP is

·                     Google Analytics is

Background: All DMA hosted official DOD public facing websites have been on the GSA Digital Analytics Program for more than five years. See more information on DAP: All website managers should create an account on DAP to see information about which content is most engaging.

The DMA hosted official DOD public facing websites program AFPIMS hosted a webinar about downloading data from the previous metrics program called SiteGauge:

The Google Analytics Quick Start Video is on DVIDS:

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AFPIMS Code Push Schedule
Code Push Dates

Days since Last Code Push

10/12/2022 15 Wednesday because Columbus day is the 10th
11/1/2022 21  
11/22/2022 21  
12/13/2022 21  
1/10/2023 28 Add extra week for holidays
1/31/2023 21  
2/22/2023 22 Wednesday because Presidents day is the 20th
3/14/2023 20  
4/4/2023 21  
4/25/2023 21  
5/16/2023 21  
6/6/2023 21  
6/27/2023 21  
7/18/2023 21