1 00:00:00,000 --> 00:00:00,000 2 00:00:07,860 --> 00:00:09,749 You should have already completed 3 00:00:09,749 --> 00:00:11,693 signing into the digital analytics 4 00:00:11,693 --> 00:00:13,970 program known as DAP . Once you have 5 00:00:13,970 --> 00:00:16,081 associated your government email with 6 00:00:16,081 --> 00:00:18,026 DAP you will have access to google 7 00:00:18,026 --> 00:00:19,026 analytics . 8 00:00:22,340 --> 00:00:24,340 This is the landing page for google 9 00:00:24,340 --> 00:00:27,770 analytics . First thing you will want 10 00:00:27,770 --> 00:00:29,937 to do is to check to see if you are in 11 00:00:29,937 --> 00:00:33,520 the correct agency profile . Using the 12 00:00:33,520 --> 00:00:36,290 drop down menu , choose the government 13 00:00:36,290 --> 00:00:39,040 wide account . Then in the properties 14 00:00:39,040 --> 00:00:41,300 in apps column choose government wide 15 00:00:41,300 --> 00:00:43,356 account property one which will open 16 00:00:43,356 --> 00:00:45,133 the views of all the government 17 00:00:45,133 --> 00:00:49,010 agencies . Now scroll down until 18 00:00:49,010 --> 00:00:51,730 you see D . O . D . Agency profile and 19 00:00:51,730 --> 00:00:54,930 click this will bring up all the 20 00:00:54,930 --> 00:00:57,263 analytical properties for all D . O . D . 21 00:00:57,263 --> 00:00:59,750 Agencies . First there are a few terms 22 00:00:59,750 --> 00:01:01,917 that you should be familiar with . The 23 00:01:01,917 --> 00:01:04,790 term users references the user's metric 24 00:01:04,820 --> 00:01:06,820 which indicates the total number of 25 00:01:06,820 --> 00:01:08,764 unique visitors who have viewed or 26 00:01:08,764 --> 00:01:11,430 interacted with your website . The term 27 00:01:11,430 --> 00:01:13,180 session references a group of 28 00:01:13,190 --> 00:01:15,246 interactions that take place on your 29 00:01:15,246 --> 00:01:17,190 website . Within a given timeframe 30 00:01:18,480 --> 00:01:20,591 bounce rate is when a user lands on a 31 00:01:20,591 --> 00:01:22,813 page of your website and then leaves it 32 00:01:22,813 --> 00:01:25,036 without browsing any further . The user 33 00:01:25,036 --> 00:01:27,202 is said to have bounced bounce rate is 34 00:01:27,202 --> 00:01:29,424 the percentage of users who bounce from 35 00:01:29,424 --> 00:01:32,130 your website . Average session duration 36 00:01:32,130 --> 00:01:34,320 is calculated as the total duration of 37 00:01:34,320 --> 00:01:36,580 all sessions in seconds divided by the 38 00:01:36,580 --> 00:01:39,850 number of sessions percent of new 39 00:01:39,850 --> 00:01:41,794 sessions is just the percentage of 40 00:01:41,794 --> 00:01:43,906 sessions generated by new visitors on 41 00:01:43,906 --> 00:01:47,170 your website . Other important terms 42 00:01:47,170 --> 00:01:50,000 are a page view is simply defined as a 43 00:01:50,000 --> 00:01:52,000 view of a page on your site that is 44 00:01:52,000 --> 00:01:53,833 being tracked by the analytics , 45 00:01:53,833 --> 00:01:57,100 tracking code pages , procession is the 46 00:01:57,100 --> 00:01:59,100 number of pages that your users are 47 00:01:59,100 --> 00:02:00,933 visiting on average procession , 48 00:02:02,290 --> 00:02:04,512 intelligence , events , monitors , your 49 00:02:04,512 --> 00:02:06,123 websites , traffic to detect 50 00:02:06,123 --> 00:02:08,290 significant statistical variations and 51 00:02:08,290 --> 00:02:10,457 generates alerts when those variations 52 00:02:10,457 --> 00:02:13,040 occur . This area gives you a quick 53 00:02:13,040 --> 00:02:15,096 space to grab statistics such as the 54 00:02:15,096 --> 00:02:17,151 basic performance of your site , how 55 00:02:17,151 --> 00:02:19,262 many users visited last week and what 56 00:02:19,262 --> 00:02:21,318 was your best day of the week ? Take 57 00:02:21,318 --> 00:02:23,429 time to explore in this area for some 58 00:02:23,429 --> 00:02:25,540 interesting information and options . 59 00:02:25,540 --> 00:02:27,596 Let's take a look at the left menu . 60 00:02:28,310 --> 00:02:30,532 The customization tab will allow you to 61 00:02:30,532 --> 00:02:32,754 set up your dashboard so that each time 62 00:02:32,754 --> 00:02:34,810 you open google analytics , you will 63 00:02:34,810 --> 00:02:37,420 see the data you want . Dashboards are 64 00:02:37,420 --> 00:02:39,531 a collection of widgets that give you 65 00:02:39,531 --> 00:02:41,698 an overview of the reports and metrics 66 00:02:41,698 --> 00:02:44,340 you care about most . You can create 67 00:02:44,340 --> 00:02:46,451 shortcuts that remember your settings 68 00:02:46,451 --> 00:02:48,396 so you don't have to reconfigure a 69 00:02:48,396 --> 00:02:50,673 report each time you open it . However , 70 00:02:50,673 --> 00:02:52,896 that is beyond the scope of this review 71 00:02:52,896 --> 00:02:55,007 that you can find additional training 72 00:02:55,007 --> 00:02:57,370 online . As you can see . The home page 73 00:02:57,370 --> 00:02:59,592 gives you considerable data . The other 74 00:02:59,592 --> 00:03:01,592 tabs in the left menu will help you 75 00:03:01,592 --> 00:03:03,703 develop reports that are important to 76 00:03:03,703 --> 00:03:06,250 your site management , real time 77 00:03:06,250 --> 00:03:08,250 reports , the activity happening on 78 00:03:08,250 --> 00:03:11,250 your website . Right now , the overview 79 00:03:11,250 --> 00:03:13,470 tab page displays how many users are 80 00:03:13,480 --> 00:03:15,647 active on your site in real time where 81 00:03:15,647 --> 00:03:17,758 they're from and which pages they are 82 00:03:17,758 --> 00:03:20,780 browsing the other sub tabs provide 83 00:03:20,780 --> 00:03:22,669 information about the locations , 84 00:03:22,669 --> 00:03:24,920 traffic sources , content events and 85 00:03:24,920 --> 00:03:28,160 conversions all in real time . The next 86 00:03:28,160 --> 00:03:30,420 menu item is the audience report which 87 00:03:30,420 --> 00:03:32,476 gives you a detailed analysis of the 88 00:03:32,476 --> 00:03:35,550 users visiting your website . The 89 00:03:35,550 --> 00:03:37,439 overview tab gives you an overall 90 00:03:37,439 --> 00:03:39,606 picture of your website's audience and 91 00:03:39,606 --> 00:03:42,790 their activity . The demographic tab 92 00:03:42,790 --> 00:03:44,846 shows you the age and gender of your 93 00:03:44,846 --> 00:03:45,846 audience . 94 00:03:49,480 --> 00:03:51,702 The interest tab shows you the dominant 95 00:03:51,702 --> 00:03:53,924 interests of most of your users such as 96 00:03:53,924 --> 00:03:55,591 technology , T . V . Movies , 97 00:03:55,591 --> 00:03:57,702 photography , news and more . It also 98 00:03:57,702 --> 00:03:59,869 shows you their in market behavior and 99 00:03:59,869 --> 00:04:01,536 purchase intent segregated by 100 00:04:01,536 --> 00:04:03,869 categories such as consumer electronics , 101 00:04:03,869 --> 00:04:07,660 travel and more . The geo tab 102 00:04:07,660 --> 00:04:09,827 shows you the language and location of 103 00:04:09,827 --> 00:04:13,510 the users . The 104 00:04:13,510 --> 00:04:15,677 behavior tap shows you the behavior of 105 00:04:15,677 --> 00:04:17,288 your audience based on their 106 00:04:17,288 --> 00:04:19,343 interaction with you . Sites such as 107 00:04:19,343 --> 00:04:21,454 new versus returning users engagement 108 00:04:21,454 --> 00:04:24,940 and more . The technology tab shows you 109 00:04:24,940 --> 00:04:27,107 the browser , OS and network that your 110 00:04:27,107 --> 00:04:29,500 users are using to access your website . 111 00:04:31,670 --> 00:04:33,892 The mobile tab shows from which type of 112 00:04:33,892 --> 00:04:35,726 device your website is viewed or 113 00:04:35,726 --> 00:04:39,530 searched the custom tab to collect and 114 00:04:39,540 --> 00:04:41,820 analyze data that analytics doesn't 115 00:04:41,830 --> 00:04:43,250 automatically track 116 00:04:45,260 --> 00:04:47,260 benchmarking , compares your site's 117 00:04:47,260 --> 00:04:49,316 performance to previous results into 118 00:04:49,316 --> 00:04:53,210 your industry's average user flow tab 119 00:04:53,210 --> 00:04:55,432 visually displays where users come from 120 00:04:55,432 --> 00:04:57,210 and how and to what extent they 121 00:04:57,210 --> 00:04:58,821 interact with your website . 122 00:05:02,900 --> 00:05:05,067 Let's look at the acquisition report . 123 00:05:05,067 --> 00:05:08,440 Drop down menu . The acquisitions 124 00:05:08,440 --> 00:05:10,662 report gives you a detailed overview of 125 00:05:10,662 --> 00:05:12,829 where your traffic is originating from 126 00:05:12,829 --> 00:05:14,773 his organic search , direct social 127 00:05:14,773 --> 00:05:17,540 referral or email using the tabs inside 128 00:05:17,540 --> 00:05:19,596 the acquisition report , you can dig 129 00:05:19,596 --> 00:05:21,540 deeper into the individual traffic 130 00:05:21,540 --> 00:05:23,762 sources and view them by channel source 131 00:05:23,762 --> 00:05:27,510 and medium and more under google 132 00:05:27,510 --> 00:05:31,050 ads . We see campaigns if you have one , 133 00:05:31,060 --> 00:05:33,116 you can link your adwords account to 134 00:05:33,116 --> 00:05:35,227 google analytics from the admin panel 135 00:05:35,227 --> 00:05:37,116 and monitor all the activity from 136 00:05:37,116 --> 00:05:40,560 within the acquisition report . The 137 00:05:40,560 --> 00:05:42,671 search console tab shows the keywords 138 00:05:42,671 --> 00:05:44,671 or queries that users search for so 139 00:05:44,671 --> 00:05:46,838 that they land on your web pages , top 140 00:05:46,838 --> 00:05:50,720 country and devices Social tab 141 00:05:50,720 --> 00:05:52,664 displays the traffic coming in via 142 00:05:52,664 --> 00:05:54,609 social networks such as facebook , 143 00:05:54,609 --> 00:05:56,276 twitter , Reddit and others . 144 00:06:00,180 --> 00:06:02,124 The next menu item is the behavior 145 00:06:02,124 --> 00:06:05,800 report . The behavior report captures 146 00:06:05,800 --> 00:06:07,911 and displays what visitors do on your 147 00:06:07,911 --> 00:06:10,133 website . The pages they visit and what 148 00:06:10,133 --> 00:06:12,411 actions they take while on those pages . 149 00:06:13,320 --> 00:06:15,376 The overview shows you how many page 150 00:06:15,376 --> 00:06:17,153 views your site received in the 151 00:06:17,153 --> 00:06:19,153 selected time range with some other 152 00:06:19,153 --> 00:06:22,940 metrics , behavior flow shows the paths 153 00:06:22,940 --> 00:06:25,240 users commonly take while navigating 154 00:06:25,240 --> 00:06:27,580 your site from the first page they land 155 00:06:27,580 --> 00:06:29,280 onto the page they exit from 156 00:06:32,440 --> 00:06:34,273 site . Content shows you the top 157 00:06:34,273 --> 00:06:36,273 performing content on your site , a 158 00:06:36,273 --> 00:06:38,440 folder view of the content categorized 159 00:06:38,440 --> 00:06:40,607 by page view and the top landing pages 160 00:06:40,607 --> 00:06:44,370 and exit pages . Site speed 161 00:06:44,370 --> 00:06:46,537 displays crucial reports that may help 162 00:06:46,537 --> 00:06:48,592 you identify any specific pages that 163 00:06:48,592 --> 00:06:50,592 are slowing down your site or other 164 00:06:50,592 --> 00:06:52,592 bottlenecks . You may be unaware of 165 00:06:54,450 --> 00:06:56,283 site search displays the overall 166 00:06:56,283 --> 00:06:58,506 metrics for visitors who use the search 167 00:06:58,506 --> 00:07:00,506 box on your website but you need to 168 00:07:00,506 --> 00:07:04,150 configure it once events allow you to 169 00:07:04,150 --> 00:07:06,039 track specific actions that users 170 00:07:06,039 --> 00:07:08,180 perform on your website slash such as 171 00:07:08,180 --> 00:07:09,990 clicking on an external link or 172 00:07:09,990 --> 00:07:12,190 downloading a file or adding a product 173 00:07:12,200 --> 00:07:15,970 to cart . Publisher shows your 174 00:07:15,980 --> 00:07:17,980 adsense publisher data right within 175 00:07:17,980 --> 00:07:21,930 analytics experiments help 176 00:07:21,930 --> 00:07:23,930 you to conduct A . B testing to see 177 00:07:23,930 --> 00:07:26,041 which landing page variations perform 178 00:07:26,041 --> 00:07:28,152 best at meeting your conversion goals 179 00:07:28,290 --> 00:07:30,512 in page analytics , lets you bring page 180 00:07:30,512 --> 00:07:32,623 stats to the front end of the website 181 00:07:32,623 --> 00:07:34,679 and even overlay data and individual 182 00:07:34,679 --> 00:07:36,679 links you need but you will need to 183 00:07:36,679 --> 00:07:38,679 install a chrome plug in for this . 184 00:07:42,330 --> 00:07:44,680 Now let's look at the conversions tab 185 00:07:46,130 --> 00:07:48,310 in analytics conversions simply mean a 186 00:07:48,310 --> 00:07:50,532 certain action taken by the user that's 187 00:07:50,532 --> 00:07:52,366 important to your business . For 188 00:07:52,366 --> 00:07:54,588 instance , the completion of a purchase 189 00:07:55,940 --> 00:07:58,051 goals help you create and track micro 190 00:07:58,051 --> 00:08:01,760 and macro conversions . E 191 00:08:01,760 --> 00:08:03,760 commerce is a report that helps you 192 00:08:03,760 --> 00:08:05,871 analyze the purchase activity on your 193 00:08:05,871 --> 00:08:07,982 site or app . You can see product and 194 00:08:07,982 --> 00:08:10,204 transaction information , average order 195 00:08:10,204 --> 00:08:12,260 value , e commerce conversion rate , 196 00:08:12,260 --> 00:08:16,240 time to purchase and other data . Multi 197 00:08:16,240 --> 00:08:18,073 channel funnels , shows how your 198 00:08:18,073 --> 00:08:19,990 marketing channels , e sources of 199 00:08:19,990 --> 00:08:22,101 traffic to your website work together 200 00:08:22,101 --> 00:08:25,770 to create sales and conversions drop to 201 00:08:25,770 --> 00:08:27,881 the link below attribution allows you 202 00:08:27,881 --> 00:08:29,560 to assign credit for sales or 203 00:08:29,560 --> 00:08:31,282 conversions to touch points in 204 00:08:31,282 --> 00:08:33,360 conversion paths . Note that using 205 00:08:33,360 --> 00:08:35,570 attribution will open a new tab . 206 00:08:38,730 --> 00:08:40,841 That is a quick overview of the menus 207 00:08:40,841 --> 00:08:43,170 in some important terms . Now let's 208 00:08:43,170 --> 00:08:45,170 take a quick drill down , look at a 209 00:08:45,170 --> 00:08:48,250 specific website , let's say . We want 210 00:08:48,250 --> 00:08:52,080 to look at the Air Force Main page 1st . 211 00:08:52,080 --> 00:08:55,700 Let's go to the behaviour report then 212 00:08:55,700 --> 00:08:58,100 to the site content . Drop down menu 213 00:08:58,110 --> 00:09:00,850 and then click all pages . Note that 214 00:09:00,850 --> 00:09:03,510 the default is the entire D O D profile . 215 00:09:03,690 --> 00:09:05,746 Also note that we can easily compare 216 00:09:05,746 --> 00:09:07,960 page views and other data to other 217 00:09:07,960 --> 00:09:09,150 sites at a glance . 218 00:09:13,370 --> 00:09:15,592 However , let's say we only want to see 219 00:09:15,592 --> 00:09:17,740 the Air Force . There are a couple 220 00:09:17,750 --> 00:09:20,400 options here . First we can scroll 221 00:09:20,400 --> 00:09:22,400 through the over half million pages 222 00:09:22,400 --> 00:09:25,540 available or take the easy way out and 223 00:09:25,540 --> 00:09:27,707 search for pages that contain a F . In 224 00:09:27,707 --> 00:09:30,950 their titles just below the graph is a 225 00:09:30,950 --> 00:09:33,560 search box type in A . F . And hit 226 00:09:33,560 --> 00:09:34,170 return . 227 00:09:37,470 --> 00:09:39,730 All pages that contain a F will now 228 00:09:39,730 --> 00:09:42,910 display note And that there are still 229 00:09:42,910 --> 00:09:45,840 nearly 200,000 pages because we used a 230 00:09:45,850 --> 00:09:49,150 very broad search term , the more 231 00:09:49,150 --> 00:09:51,206 distinct the search turned the fewer 232 00:09:51,206 --> 00:09:54,180 hits we will have since we were looking 233 00:09:54,180 --> 00:09:56,370 for the Air Force Main page we can see 234 00:09:56,370 --> 00:09:57,926 it in in the first column , 235 00:10:00,710 --> 00:10:04,550 click on af dot mil . Now we see the 236 00:10:04,550 --> 00:10:08,400 report just for af dot mil by 237 00:10:08,400 --> 00:10:10,720 clicking on the icons above the graph 238 00:10:11,030 --> 00:10:13,680 we can look at the data by the day a 239 00:10:13,680 --> 00:10:16,850 week , four months . 240 00:10:18,900 --> 00:10:21,011 You can also change the chart style . 241 00:10:22,250 --> 00:10:24,361 If we click on the navigation summary 242 00:10:24,361 --> 00:10:26,694 we see more details about the main page . 243 00:10:28,920 --> 00:10:31,031 The default is page views but you can 244 00:10:31,031 --> 00:10:33,510 select a different metric to view by 245 00:10:33,510 --> 00:10:35,677 clicking on the select a metric . Drop 246 00:10:35,677 --> 00:10:37,899 down menu and choosing your metric from 247 00:10:37,899 --> 00:10:40,010 the list scrolling down allows you to 248 00:10:40,010 --> 00:10:42,210 see more data on individual pages on 249 00:10:42,210 --> 00:10:44,710 the af dot mil page . The default 250 00:10:44,710 --> 00:10:46,877 number is 10 , but you can change that 251 00:10:46,877 --> 00:10:48,710 by clicking on the show rose and 252 00:10:48,710 --> 00:10:50,377 choosing a different number . 253 00:10:53,930 --> 00:10:56,041 This was just a quick overview to get 254 00:10:56,041 --> 00:10:58,319 you started on your analytical journey . 255 00:10:58,790 --> 00:11:00,734 There is a plethora of material to 256 00:11:00,734 --> 00:11:02,512 learn so much more about google 257 00:11:02,512 --> 00:11:04,568 analytics and how much it can do for 258 00:11:04,568 --> 00:11:06,370 your mission . Just google it .