Defense Media Activity, Fort Meade, MD –
Follow this Quick Reference Guide (cheat sheet) to set up a Digital Analytics Program (DAP) account for the Defense Media Activity (DMA) hosted official DOD public facing website you manage: https://www.web.dma.mil/Portals/92/Documents/QRG-DAP%20Intro.pdf
Once you have associated your government email through DAP - you no longer go to DAP, you can go directly into Google Analytics
· DAP is https://digital.gov/
· Google Analytics is https://analytics.google.com/
Background: All DMA hosted official DOD public facing websites have been on the GSA Digital Analytics Program for more than five years. See more information on DAP: https://digital.gov/guides/dap/ All website managers should create an account on DAP to see information about which content is most engaging.
The DMA hosted official DOD public facing websites program AFPIMS hosted a webinar about downloading data from the previous metrics program called SiteGauge:
The Google Analytics Quick Start Video is on DVIDS:
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